essentialinsurances.co.nz | Free Online SEO Audit for essentialinsurances.co.nz

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : essentialinsurances.co.nz/

Character length : 26

Title

Essential Insurances

Description

Just another WordPress site

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Essential Insurances

Character length : 20

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	4	0	0	3	0

Heading structure in the source code

<H2> 09 282 3959 or 07 282 0791
<H2> Are you protected
<H2> We will fit the right
<H2> You’ve come to the right place for Life Insurance, Trauma, Total Permanent Disability, Income and Mortgage Protection, Health Cover, and Business Cover…….
<H5> - Nina
<H5> - Kathryn
<H5> - Millie

Word cloud

cover12
all5
insurance5
thank5
essential5
team5
income4
options4
right4
business4
personal4
insurances4
julie3
claim3
family3
time3
home3
medical3
acc3
restructuring3
please2
ray2
newsletter2
protected2
how2
back2
help2
client2
important2
testimonials2
knowing2
just2
even2
hear2
resources2
take2
individual2
trauma2
policy2
correct2
really2
life2
lost2
fit2
needs2

Keyword matrix

word	title	descriptions	heading
cover
all
insurance
thank
essential
team

Two Word cloud

business cover3
personal cover3
restructuring personal2
lost your2
thank you2
please thank2

Three Word cloud

our team cover2
testimonials client resources2
lost your income2
cover acc restructuring2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 12 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.60

Flesch Reading Ease

78.10

Coleman Liau Index

9.30

Automated Readability Index (ARI)

1.20

Dale–Chall Readability

8.40

SMOG Index

7.60

Spache Readibility

5.00

Number of letters

28287

Number of words

6622

Number of sentences

1341

Average words per sentences

Number of syllables

9682

Syllables in words

9015

Average syllables in words

1.46

Number of words in first three syllables

772

Percentage of word / syllables

11.66

Words not in Dale-Chall easy-word list

3430

Words not in Spache easy-word list

444

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://essentialinsurances.co.nz/wp-includes/js/jquery/jquery.js?ver=1.11.3
http://essentialinsurances.co.nz/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://essentialinsurances.co.nz/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.1.6
http://essentialinsurances.co.nz/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.1.6
http://essentialinsurances.co.nz/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://essentialinsurances.co.nz/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.3.1
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/mouse.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/sortable.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-includes/js/jquery/ui/accordion.min.js?ver=1.11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/js/plugins.js?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/js/menu.js?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/animations/animations.min.js?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/jplayer/jplayer.min.js?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/js/scripts.js?ver=11.4
http://essentialinsurances.co.nz/wp-includes/js/comment-reply.min.js?ver=4.4.10
http://essentialinsurances.co.nz/wp-content/themes/betheme-child/js/scripts.js?ver=1.0.0
http://essentialinsurances.co.nz/wp-includes/js/wp-embed.min.js?ver=4.4.10

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://essentialinsurances.co.nz/wp-content/uploads/wp-filebase.css?t=1454575969&ver=3.4.3
http://essentialinsurances.co.nz/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.3.1
http://essentialinsurances.co.nz/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.1.6
http://essentialinsurances.co.nz/wp-content/plugins/mailchimp-for-wp/assets/css/checkbox.min.css?ver=2.3.17
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/base.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/buttons.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/fonts/mfn-icons.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/grid.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/layout.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/shortcodes.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/variables.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/style-simple.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/animations/animations.min.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/ui/jquery.ui.all.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/prettyPhoto/prettyPhoto.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/assets/jplayer/css/jplayer.blue.monday.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/responsive.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/themes/betheme/css/custom.css?ver=11.4
http://essentialinsurances.co.nz/wp-content/plugins/mailchimp-for-wp/assets/css/form.min.css?ver=2.3.17
http://essentialinsurances.co.nz/wp-content/themes/betheme-child/style.css?ver=11.4

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 20 different links.
Internal links: 18
External links: 2

External links:

Link text (anchor)	Link strength
https://www.facebook.com/pages/Essential-Insurances/150938411631821
http://farminsure.co.nz

Internal links:

Link text (anchor)	Link strength
http://essentialinsurances.co.nz
Home
Our Team
Cover Options
Business Cover
ACC Restructuring
Personal Cover
Testimonials
Client Resources
Newsletter
Contact
http://essentialinsurances.co.nz/#
FIND OUT MORE
MEET THE TEAM
BUSINESS COVER OPTIONS
ACC RESTRUCTURING
PERSONAL COVER OPTIONS
MORE

Website security

202.174.116.121

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of essentialinsurances.co.nz